Speaking at the International Fundraising Congress in the Netherlands, Paul Farthing, High Value Relationships Director at Cancer Research UK, urges non-profits not to undersell their brands. Read the story on Third Sector News:

http://www.thirdsector.co.uk/News/FundraisingBulletin/947587/Consumers-more-likely-buy-products-associated-good-causes/EAD3B72BA6B4C54A314E04AC36380F31/?DCMP=EMC-FundraisingBulletin

To learn more about the International Fundraising Congress go to:

http://www.resource-alliance.org/ifc/

Tags: General News and Opinions, Non-Profit Organisations

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