A candid interview with Gordon Roddick, the modest mastermind behind The Body Shop, The Big Issue, Divine (Fairtrade chocolate brand) and Freeplay (an electronics business that provides wind-up radios to the developing world). His belief that businesses could be used to achieve social outcomes originated from the 1970s, when Roddick and his wife Anita used the window display of their restaurant to highlight ethnical issues. Four decades later, he continues to challenge the role of big businesses and the obsession behind shareholder value.
Read the full article on the Guardian website.
