Last week, Rena De Sisto (global arts and culture executive at Bank of America Merrill Lynch) makes the case for corporate sponsorship of cultural institutions. She argues that as the British arts community waits for coalition cuts in arts spending, they should look to the private sector for financial support (common practice in the US). Part of these new corporate/arts relationships will involve cultural institutions understanding that the days of executive whim are over, and cultural institutions understanding that by treating funders like valued clients, they will become more loyal. De Sisto states that form a Merrill Lynch perspective, their diverse global portfolio means they have a vested interest in promoting cultural understanding, that art promotes cultural understanding and therefore that their company has a vested interest in supporting the arts.
To read more visit the Guardian website.
