Muhammad Yunus has created several companies but in a slight deviation to the norms of capitalism he has not done it to make money. He has done it because he saw a problem; and the solution was enterprise. Muhammad Yunus and his company Grameen Bank won a Nobel Peace Prize in 2006 for his work in creating social and economic development. In this podcast, recorded at LSE, Muhammad demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise. His new book “Building Social Business: Capitalism That Can Serve Humanity’s Most Pressing Needs” is highlighted on the TSIC resources page.