Our approach is founded on the principle of creating shared value. We use our in-house methodology TSIC Fuse to convert business assets into social change. We support businesses to develop innovative solutions to society’s challenges, which support a sustainable business model. These solutions have fundamental strategic and operational impact, helping to create new markets, improve profitability and strengthen competitive positioning, whilst also allowing the business to respond to society’s challenges, integrating the business into the local community. We have recently launched Fuse Elements, derived from the original methodology, but now offering a tailored service for those business who have already embarked on their journey to social change.
TSIC Fuse and Elements convert business assets into social change. The methodologies are designed to help businesses define opportunities and create unique social change platforms that bridge business and community expertise. Through Fuse and Elements, we encourage our clients to think about the role of business in society, working with them to ensure the wider purpose of the business is understood and met. Below is an overview of the TSIC Fuse methodology, activities and outputs:
Measuring the value of social programmes is a crucial part of maximising the benefits they deliver for society. Our approach to impact assessment balances academic rigour with practicality. We collaborate with our clients to implement an assessment system that is reflective of the organisation’s goals, scale and team capacity. We also work with our clients to ensure that impact findings have resonance beyond the organisation and can inform funders and influence policy makers.
BG Group is an international exploration, production and LNG company, ranked among the 15 largest companies listed on the London Stock Exchange. TSIC was appointed by BG Group in Kazakhstan to develop and maintain an integrated social investment portfolio to contribute to sustainable development in the communities in which they work. TSIC thus conducted extensive research into corporate social investment strategies, drawing lessons particularly from the UK for Kazakhstan to develop its social enterprise ecosystem.
Kettle Foods is an international potato chip company that prides itself on producing authentic snack foods for over 25 years. Kettle Foods appointed TSIC to develop a signature community initiative that aligns with the brand’s trusted relationship with its customers and the community, and positions Kettle as a distinctive corporate leader. TSIC produced a thorough report of the challenges faced by five identified stakeholder groups and the underlying root causes that have hindered progress. TSIC interviewed community leaders across multiple sectors to gain a nuanced perspective of the current interventions in place. After discussing the complexity of each social group in relation to the existing assets of Kettle Foods, TSIC identified possible options for the initiative that had both local impact and national scalability.
In 2013 Oxford University Press (OUP) set up a £2m fund to support the advancement of education in sub-Saharan Africa. With direct experience of initiating and scaling educational interventions as well as working with private foundations, TSIC was commissioned to help the publisher focus its donation on high-impact programmes, work in coordination with other donors and government initiatives, and deliver a lasting-change that responds to a critical need in communities. TSIC worked with OUP to map challenges in education, current approaches and opportunities to support innovation across eight key geographies. TSIC then ran a competitive grants process which ended in OUP committing to four grants across East and Southern Africa. OUP commissioned TSIC again in 2014 to review the performance of the grants after one year and report to OUP stakeholders on the social impact achieved to date.
Standard Chartered Bank (SCB) is a global consumer and wholesale bank operating in 71 countries with 80,000 employees. SCB donates $40m annually toward community initiatives, with Seeing is Believing (SiB) being the flagship global initiative to tackle avoidable blindness. TSIC was appointed to review and refocus the SiB programme, based on industry best practice as well as feedback from internal and external stakeholders. SCB used the TSIC Fuse methodology to uncover further areas of support that utilise core business expertise and resources, including mobilising the banks technology infrastructure and business contacts to support NGO partners. This has led to a real shift in SCB’s CSR strategy – a year after TSIC’s work, 95% of staff was aware and thought positively of the volunteering opportunities, with 70% supporting the move away from pure fundraising activities. We have also successfully engaged the bank’s client and customers through SiB related products and services, raising over $250,000 to fund more projects around the world.
BeyondMe is a social enterprise that links highly skilled business professionals with charities to work on projects on a volunteer basis. As part of an expansion project in 2016, aimed at increasing its geographic scope, BeyondMe appointed TSIC to help with its impact measurement framework. A challenge for the organisation was measuring impact when they were one step removed from the end user, helping charities to aid their beneficiaries as opposed to working with them directly. TSIC designed an impact measurement framework for BeyondMe that aimed to identify the ways in which the charities benefit from their services. This enabled the organisation to better articulate its overall impact moving forward.
Societe Generale is one of the largest financial services groups in Europe, with expertise in the UK ranging from corporate and investment banking to asset management and equipment finance. In 2017, the Societe Generale UK Group Charitable Trust appointed TSIC to support the design and launch of a new flagship charitable programme. TSIC used the Fuse methodology to identify how the bank’s significant expertise and infrastructure could be leveraged in addition to financial donations of up to £3.5m to create long lasting and sustainable impact. Based on our analysis, the Trust has decided to focus the flagship programme on the area of Climate Entrepreneurship, supporting business solutions to the world’s most pressing climate challenges. TSIC is now supporting the Trust to identify and select suitable partners for this ambitious project, which is due to launch in mid-2018.
Please get in touch with Bonnie Chiu to discuss any of these areas further.